Red Kap

Friends & Neighbors, an awesome agency partner, asked us to help them provide a brand update for their client, Red Kap. This nearly 100 year old legacy brand needed their new identity to create more visual consistency across their two industries: construction and automotive. Beyond just the new branding, we were tasked with helping them build out the messaging surrounding the construction side of their business. Lastly, we created an expansive style guide that would help them maintain the integrity their business is known for across their entire visual identity.