Cooperative Principal

The Cooperative Principal is a mission-driven organization that employs legal precedent around investment clubs to help better the little guy. Working with CP we drilled down to identify their core message: Investment Clubs for the 99%. 100% Dedicated to Co-ops. This mission needed be clearly conveyed across all assets, including their website. We also needed to make it easy for people to form their own investment club under the CP mothership. To this end, the site had to be friendly and intuitive.