As Equal Exchange has grown, so too has their ability to provide small farmers with big change. This line of packaging reflects the efforts of EE and their fair trade partners to provide a larger range of products that extend the relationship between farmer and consumer. Our goal was to ensure that we came up with a packaging solution that could work across a large number of products, package shapes, and sizes for years to come.
Equal Exchange was looking for a way to celebrate their partnership with the Small Producers Symbol (SPP, from the Spanish acronym). SPP is the first Fair Trade farmer-owned certification system, so this partnership was a big step forward for EE. We worked with Equal Exchange to produce a campaign that celebrated SPP's rich historic background.